The key markets for NTP are Golf Courses, Sports Turf, Lawn Care Companies, Nursery Markets and Ornamental Growers. Each market, and the technologies and products directed toward them, are handled by NTP specifically as each market has different requirements and are matched with different channel partners. NTP has identified the key players within each market and has contracted with the leading channel partners by geography and market situation making it easier for the end use customers to acquire NTP products and technologies.